Luxury vs Microbrand — Why Microbrand Watches are Gaining More Traction

Microbrand watches have taken the horological space by storm, aided by the proliferation of the internet and direct-to-consumer marketing. Even more exciting, more watch curious people, enthusiasts, and collectors alike have fallen in love with microbrand watches.

These artistic watches are more wallet-friendly and accessible alternatives to their luxury cousins from big-name brands like Rolex, TAG Heuer, Hublot, Patek Philippe, Seiko, Cartier, or Audemars Piguet, just to mention a few. Micro brand watches usually come from one-person workshops with boutique-style operations that take the middlemen out of the equation. They often speak to a range of contemporary and artistic trends, capitalizing on the power of independence and newness.

So, why have micro brand watches gained a meteoric rise in recent years? Let’s find out four main reasons why.

1- Affordable elegance

Photo: Monsieur Ranomo (Reverse Panda) Chronograph 

Gone are the days when watches were mere timepieces. They are now worn for their aesthetics appeal — to accentuate your style, add class, or express your personality. At the very basic, it should help manifest your lover for the finer things in life. In a nutshell, today’s watches are a piece of art and a horological tool, at the same time.

The artistic element is the key reason why enthusiasts and collectors go for luxury watches. But microbrand watches take it up a notch with their exotic appeal since they are produced in small batches. More importantly, they not only look dashing and elegant but also won’t break the bank. That’s what experts call “affordable luxury.”

2- You can experiment with several designs and styles

Photo: Zelos Watches 

A luxury watch can set you back thousands of dollars, and if you’re planning to wear it often that’s some serious investment. Unless you have a bottomless bank account, you probably don’t have the privilege to test as many styles and designs as possible of these expensive watches.

With wallet-friendly micro-brand watches, you can try out dozens of shapes, materials, sizes, styles, and designs without digging a big hole in your bank account. After all, most of these microbrand watches mimic their luxury timepieces in almost every way.

Monsieur watches have designed two models and will be launching a new diver's series in 2021. Stay tuned. 

3- Big name luxury watches are so darn pricey

Photo: Monsieur Ranomo (Panda) Quartz Chronograph 

It’s true; a watch is a luxury, but some mainstream luxury watches are sinfully expensive. On average, you can expect to spend several thousand dollars to garner a top-notch piece. Microbrand watches, on the other hand, are built with the cost, design style, and functionality in mind. 

Here are a list of microbrands under $500 

4- Some micro brands are heading for the top

Photo: Hodinkee

This is something that will excite you, whether you’re a watch collector, ardent wearer, or simply a fan. A watch company that’s a microbrand today may soon gain fame and traction, eventually turning into a household name. Lucky for you, this is your chance to get in on their success from the ground level.

Understand the rise of microbrands

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